Amazon Ads - Targeting

Manual keywords, auto-targeting entries, and search terms performance (for negative-keyword mining).

📄️ List search terms performance for an ad group

Returns search terms buyers used to find ads, with impressions/clicks/cost/conversions. Use to identify negative-keyword candidates.

Returns manual-targeting entries (positive/negative keywords) or auto-targeting entries depending on `type` param.

Bulk update keyword state and bid

Auto-targeting expressions (close-match, loose-match, substitutes, complements) with bids.

Update state or bid for up to 100 targeting entries. IDs must match format `(target|keyword)_\d+`.